SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both digital marketing strategies aimed at increasing visibility and traffic to websites, but they operate in different ways and have distinct advantages and disadvantages.

Cost: SEO: Generally has a lower upfront cost compared to PPC. However, it requires ongoing effort and resources to maintain rankings. PPC: Involves paying for each click on your ad. It can become expensive, especially for competitive keywords, but offers immediate...